SHMILY Photography reached out to me, asking to give their Maternity Photography on-page content a much-needed refresh. I was briefed to re-write the page's introduction and implement an FAQ extension down the bottom of the page, providing customers with as much information as possible about what to expect from a maternity photoshoot from SHMILY Photography.
Prior to my content being on their website, SHMILY Photography ranked POS 43 in the search engine results page (SERP) for their primary keyword: 'maternity photography.' Three days after my content was uploaded to the page, they ranked at POS 3. At the time of writing this, SHMILY Photography is happily sitting at POS 2 in the SERP.