Headshot of Alyssa Forato, wearing a brown turtleneck and black trench coat

About Me

I've always had a passion for writing, ever since I was a little girl. I spent my days crafting stories of all sorts, with nothing off limits. From short stories to blog posts on the latest beauty trends, I was always typing away.

That love of words branched out into all things media as I grew older, which led me to study a Bachelor of Professional Communications at RMIT, majoring in journalism (where I graduated with distinction). This degree fuelled my love for sharing stories, news and current events with an audience that wants to stay informed. I love all forms of journalism but hold a special place in my heart for fashion, beauty, lifestyle and culture content.

As a chronically online gal (which I kinda have to be considering my career), I'm always keeping up with the latest TikTok trend, beauty hack or emerging fashion brand. By being up to date with the saturated media landscape, I can help you best reach your audience, whoever they may be.

I currently work full-time, overtime, and all the time (I'm a workaholic) as an SEO copywriter and journalist; a combination that combines my love of finding what's new, seeking answers and adding my creative flair. 

On the rare occasion I'm not following my curiosity down a research wormhole, you'll likely find me knitting, reading or attending a Pilates class.